Posts Tagged ‘technology in healthcare’

Medical social networking – it’s everywhere and it’s here to stay

Written by Jay Lawrence on March 8th, 2011. Posted in Healthcare strategy, Medical social networking

doctorTwitter Medical social networking   its everywhere and its here to stayBarbara Ficarra from Heath in 30 has just published a fantastic post on how social media is now being used by everyone from patients to hospitals.

And why not!

It’s no secret that most patients are now on the web asking questions to Dr. Google, and the business case for engaging patients online (for things like prescription renewals and chronic disease management) is becoming clearer. After all, patients are the most under-utilized resource in healthcare.  Using social media can help turn patients into active partners.

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