Posts Tagged ‘ottawa’

A day outside the office

Written by Jay Lawrence on April 5th, 2011. Posted in Patient registrations, Patient satisfaction, Patient Self-Service, PatientWay

If you are a marketing, product management or sales professional, you should take note of NIHITO.  No, this is not a Japanese word for April Fool’s Day nor the name of an insanely fast motorcycle – it stands for “nothing important happens in the office”.

Last Thursday, a few members of the team got out of the office to speak with the local tech community about our product and to validate our value proposition. Do people understand our product and do they find it useful? In other words, is it solving a real-life problem, and if their hospital gave them the option to use PatientWay technology, would they use it?

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